One the biggest mistakes we make in our business is trying to speak, sell and serve everyone.
Its difficult to say no to opportunity and focus in on one product or service and one ideal market segment.
But that is how you win. Narrow your niche. Focus your product on solving the pain for that niche.
There is a great book called Blue Ocean Strategy – that helps you stand apart from your competition and build a business in what they term the blue ocean – a new market space that you can win in.
