Marketing is the a-z experiences and all touchpoints a customer has in interacting with your company. Marketing creates the ideal environment for a sale for your ideal client.
So how do you create an ideal environment for each and every client attracted to and interacting with your company and its products or services?
I have modeled what I believe the ideal marketing department should be comprised of: TODO
Strategy: This is really where all of the heavy lifting happens. Once you have your strategy right, the rest is execution.
Strategy done wrong, means all of your time executing is towards the wrong targets. Strategy done right, means complete alignment inside and outside of the company.
Strategy involves alignment with the rest of the organization – the finance function, the corporate and executives, and of course the product/service development. It includes:
TODO: money, plans, people, product, price, placement, distribution
- Financial Planning and Budgeting
- Determining CAC targets
- Determining KPIs and metrics to measure to ensure the marketing efforts are on track
- Figuring out WHO the ideal customers are for your product and services
- Positioning of your product and services that will inform the Brand and Demand functions
Brand:
Demand:
Operations (Ops):
The marketing function in a company I believe is one of the most cost-effective revenue-generating functions that when done right, compounds and yields dividends far beyond the time of execution.