Square Space, Wix, GoDaddy Builder, Weebly and many more… there has been some great commercials on TV (!) and on YouTube from these website design and development platforms.
These platforms focus on one part of building and launching a business website – the layout and design part. Important of course, but it is not the whole story.
What is missing is the understanding that in this 21st information age, it is NOT just the design platform that is important, it is the words, the marketing triggers, the conversion factors of each web page, the page story and how it will connect with your desired ideal client.
A website is the key platform for the business owner to publish their thought leadership and expertise. A website is a business tool to attract ideal clients and guide them into making a purchase decision with your business.
A website is not as simple as picking a theme, launching and voila – bags of cash magically appearing!
The effective and top websites of the 21st century are built to these focus areas:
- 10% Design (the focus of these commercials)
- 90% Unique Relevant Content and Marketing (the real drivers behind a effective marketing-selling-machine website and not having a static brochure website)