Marketing
Story Brand
According to Donald Miller the creator of StoryBrand – if you are not talking about your customers problems, you will have a hard time selling
A Living Website
All businesses need a website. But the type of website they build can lead to success or failure. A Living Website is the evolution of
SlideBean – Example of Incredible Content Marketing
My goodness – the content marketing from Slidebean.com – the website, the YouTube channel – even their Ads are killer – pure value, no filler
Website Builders: Square Space, Wix, GoDaddy, Weebly …
Square Space, Wix, GoDaddy Builder, Weebly and many more… there has been some great commercials on TV (!) and on YouTube from these website design
Marketing Idea: Unsubscribe Emails are a Great Place to Show value
I unsubscribed to an email list I was probably on for at least 5 years today. Not because they sent me anything annoying or anything,
Marketing: Strategy, Brand, Demand & Ops
Marketing is the a-z experiences and all touchpoints a customer has in interacting with your company. Marketing creates the ideal environment for a sale for
Learning
Edward de Bono Six Thinking Hats
I read the book “Six Thinking Hats” by Dr. Edward de Bono many moons ago and as I have been thinking about the concept of
My 2021 Book List
Leaders read. Here is a list of the books I have on tap for 2021 (at least 1 a month): Obviously Awesome by April Dunford
My 2020 Book List
2020 listened to a lot of books: Built to Sell The Millionaire Fastlane Profit First Building a Story Brand The ONE Thing Lost and
CXL Online Training Platform
I love and highly recommend the Conversion XL online learning platform – if you are looking to level up your digital marketing acumen – look
Personal Growth
Pastor Stephen Armstrong
Stephen Armstrong was the founder and Bible teacher at Verse By Verse Ministry. I found his bible studies years ago and listened and learned from
Deliberate Practice Theory – Deep Work
Cal Newport is the author of a book called Deep Work. Deliberate Practice Theory – “intense, focused, deliberate practice activity that stretches you outside of
I will Teach You to be Rich
A bit of a crass title, but this is the brand Ramit Sethi built and his advice and reasoning is impressively sound. “People spend time
My 2021 Book List
Leaders read. Here is a list of the books I have on tap for 2021 (at least 1 a month): Obviously Awesome by April Dunford
Time Management explained by Brian Tracy
Time Management – time is not a renewable resource. Brian Tracy has an oldie but goodie that talks about the keys to become a master
James Altucher on Failures
Love how vulnerable and honest James Altucher is about his past story love his message and how real he is about our truths. Life is
Career
Start with Why – TED Talk Simon Sinek
His TED talk that ‘broke’ the internet – over 30 million views and then codified in his best selling book Start with Why
Executive Presence
As you move up the corporate ladder, honing your leadership and communication skills is crucial to success. Executive Presence is a bit of an esoteric
Management Consulting Tiered
I started my career in consulting with Accenture, a Tier 2 consulting firm according to Management Consulted, and I recently started to think again about
The Marketing Greats
Most of today’s ‘gurus’ simply rip off and duplicate what the ‘greats’ produced decades ago. This post is a list of of some of these
I love my job
I love my current job. I get to exercise my marketing chops and provide value to the company. Some of the things I get to
Business
5 Ways to Grow Your Business
Another Action Coach tidbit. The 5 ways or levers to pull to grow your business: 1. Leads x 2. Conversion Rate x 3. Number of
The Millionaire Fastlane
Despite the seemingly ‘get rich quick and easy’ title, the book, The Millionaire Fastlane, is an excellent read. I put it off for years turned
Start with Why – TED Talk Simon Sinek
His TED talk that ‘broke’ the internet – over 30 million views and then codified in his best selling book Start with Why
BE DO HAVE
According to Brad Sugars from Action Coach, notes that a respected leader concentrates on three key areas: 1. “Be” – what he/she is (beliefs and
Blue Ocean
One the biggest mistakes we make in our business is trying to speak, sell and serve everyone. Its difficult to say no to opportunity and
Road to Thrive Websites
I am working on a new marketing agency called: Road to Thrive Agency with my business partner Geoff. This year, we are focusing on disrupting
Tools
Looking Good on Zoom
Lighting, background, angles etc – there is so much to looking good in online videos – I will keep adding to this post tips and
Zoom Zoom
No, not Madza, but the online video chatting service that we all now use for work communications – meetings, proposal pitches and family gatherings (how
Website Builders: Square Space, Wix, GoDaddy, Weebly …
Square Space, Wix, GoDaddy Builder, Weebly and many more… there has been some great commercials on TV (!) and on YouTube from these website design
iPhone Safari Shortcuts
Do you get a little touch anxiety when you use your phone Safari browser to look something up or open a link from a email?
MS Excel: Transpose: flip rows into columns
I needed to transpose data from rows to columns from an Excel worksheet so that I could bring it into Airtable – I was dreading